About
About bluebone
Optimal Intelligence for complex customer journeys and tightly governed data. Senior-led, fixed scope, and built on what you already have.
The mark
Optimal Intelligence.
Our mark is drawn from an O and an I. Read another way, they are a 0 and a 1: the language every dataset is written in.
That is the idea behind Optimal Intelligence. The best decision comes from the right mix of human and artificial intelligence, and both are only as good as the ones and zeros underneath. We start there.
Who we are
An extension of your team.
Born in life sciences, pharma, and medical practices, we bring their regulatory rigor to every industry we serve. That is our competitive advantage.
We strengthen the measurement, data, and AI you already run, working alongside your internal teams and agency partners. Senior leads own every engagement, with nearshore and offshore specialists working under your data governance.
We sell no media and no software, and every engagement is fixed scope and fixed fee.
- 20+Years in marketing analytics
- $300M+Commercial value delivered
- 350+Analysts and scientists led
- 15+Countries operated in
- $65MLargest P&L run
Founder
James Parisi
Managing Partner & Lead Strategist
bluebone exists because I spent years on the buying side of these engagements, paying for models nobody could act on.
Twenty years building and running marketing analytics, decision sciences, and AI functions at chief data and analytics officer scope: P&Ls to $65M, teams of 350+ across 15+ countries, and $300M+ in commercial value delivered.
Deep in marketing mix modeling, regulated data environments, and enterprise data governance, the parts of a marketing AI program that decide whether anything ships.
- Pharma & life sciences
- Rare disease & oncology
- Medical practices
- Automotive (OEM)
- Cannabis
- Luxury retail
Get started
Start with the audit. Then decide.
A first conversation is a working session, not a pitch. Bring the number you cannot currently defend and you will leave with a point of view on it, whether or not we work together.