01
Measurement & Incrementality
Mix modeling finance will sign off on, a geo experimentation program to calibrate it, and one reconciled view across platforms, model, and P&L.
- Bayesian MMM
- Geo holdouts
- Reach & frequency
- Budget scenarios
Services
What we build, in order.
Measurement first, because everything downstream optimizes against it. Applied AI last, because it compounds whatever sits underneath. All of it built on your existing stack.
02
Audience & Decisioning
Models that decide who gets what, delivered to channels in time to matter. Governed, explainable, and consent-aware across first- and third-party data.
- Propensity & LTV
- Segmentation
- Next-best-action
- Clean rooms & consent
03
Applied AI
Models and agents where they earn their place: brief to asset, creative QC, compliance review, media planning, and reporting. We are just as clear about what should not be automated.
- Content supply chain
- Creative QC & compliance
- Agentic workflows
- Human review gates
04
AI Strategy & Roadmap
Roadmaps defined, refined, and implemented with your marketing, finance, IT, privacy, legal, and compliance stakeholders, sized to budget and business continuity, and written for the person running them in month nine.
- Stakeholder alignment
- Use case prioritization
- Model governance
- Build vs. buy
Ground truth
Three instruments, one answer.
No single method survives modern signal loss. Most organizations own all three and have never made them agree. That is where we start.
Mix modeling
Aggregate and privacy-safe. Shows where the money should go across channels, brands, and markets.
Incrementality
Geo holdouts and randomized tests. The only proof a channel caused anything, used to calibrate the model.
Platform attribution
Demoted, not deleted. Fast directional signal for in-flight optimization, read with a known bias rather than as truth.
Delivery model
Top analysts, under your governance.
Senior leads own every engagement. Where it helps, nearshore and offshore analysts, mathematicians, and statisticians add scale.
- Role-based accessData access limited to what each task needs.
- Compliant environmentsProtected data, including HIPAA data, stays where it belongs.
- Your agreements applyClient data terms bind every team member, wherever they sit.
- Senior reviewEvery deliverable is reviewed before it reaches you.
- Your written approvalYou approve every person who touches your business, in writing.
- One client per industryOne client like you at a time. No conflict to wall off.
Get started
Start with the audit. Then decide.
A first conversation is a working session, not a pitch. Bring the number you cannot currently defend and you will leave with a point of view on it, whether or not we work together.